Resources
Recent happenings, industry news and marketing advice
Red Oak Strategic - How To: Add & Execute Python Excel Macro
Frequently, we encounter projects that require the combined use of Python, Microsoft Excel and some external databases that can only be accessed via Excel, or use cases that...
Red Oak Strategic - How To: Select Locations on a Map in R Shiny Leaflet
Our team recently designed a dashboard using R Shiny Leaflet allowing users to select many locations at one go on an interactive map. We created the map using the package ...
Red Oak Strategic - How To: Apply Family of R Functions
The apply function in R is used as a fast and simple alternative to loops. It allows users to apply a function to a vector or data frame by row, by column or to the entire data...
Top 10 Takeaways from the 2016 Election
There were a lot of predictions from pundits in the lead up to the 2016 Election, many of which predicted a Hillary Clinton victory. We now know that Donald Trump earned the...
How Our Poll Got It Right
This year, the Red Oak Strategic team decided to undertake a new challenge in the world of polling and analytics : conduct a bi-weekly, public, national survey that we would...
Could Google and Xbox solve all of polling’s problems?
Political polling faces a crisis of confidence. Major news outlets repeatedly ask “What’s the matter with polling?” after major misses like the Bernie Sanders’s primary upset...
Tracking 2016 using Google Consumer Surveys
Today, we debuted our national tracking poll, conducted using Google Consumer Surveys. We are one of the first researchers in the political space to embrace the technology and...
Uber & Lyft: Using campaign data science to succeed
Last Saturday, in what has now been widely publicized and discussed, Uber and Lyft lost an effort, Proposition 1, that would have rolled back a number of regulations on their...
The Analytical Nomination Pathway: Proportionality and a Draft Kings Approach
After last night’s Republican debate in Wisconsin, we thought it would be useful to begin analyzing how the GOP campaigns are thinking analytically about their pathways to the...