Red Oak Strategic
  • Home
  • About Us
  • Services
  • Amazon Web Services
    • Database Engineering
    • Machine Learning and AI
  • Resources
    • Blog
    • Case Studies
Contact Us
  • Home
  • About Us
  • Services
  • Amazon Web Services
    • Database Engineering
    • Machine Learning and AI
  • Resources
    • Blog
    • Case Studies
Patrick Stewart
Wednesday, 10 August 2016 / Published in Politics, Data Science, 2016 Election

Tracking 2016 using Google Consumer Surveys

Today, we debuted our national tracking poll, conducted using Google Consumer Surveys. We are one of the first researchers in the political space to embrace the technology and after working close with their team on some Republican primary work, wanted to build upon those successes throughout 2016.

The poll will run through Election Day 2016 and will present a unique opportunity to analyze how this data tracks with other surveys and ultimately, election results in November.


Key Findings

We fielded the initial survey August 3rd through 9th, with n = 1,194 total completes and 926 likely voter completes (MoE of 3.3%). With GCS, we rely on demographic data provided by Google to accurately weight to the larger national population.

First, we found relatively consistent data from other national surveys. Here are the ballot choices among the three major party candidates.

Ballot Choice:

  • 36.6% Hillary Clinton
  • 29.6% Donald Trump
  • 9.8% Gary Johnson
  • 23.9% Other/Don’t Know

Among those who picked a candidate, this is the breakdown:

  • 48.2% Hillary Clinton
  • 38.9% Donald Trump
  • 12.9% Gary Johnson

There are some some interesting data to evaluate when comparing to 2012 vote preference. Hillary Clinton draws 85.8% of Obama voters, while Donald Trump is pulling in 80.0% of Romney voters.

Finally, party breakdowns for the three candidates: among self-identified Independent voters (31.8% of the survey), Clinton leads Trump 43.9% to 34.9%.


We’re dedicated to utilizing cutting edge and innovative tools for our data science and analytics problems and GCS is another possibility in that toolset. We will continue to update throughout the rest of 2016 as our tracker measures public sentiment.

For a full set of tables and methodology, click here.


  • Tweet
Tagged under: Politics Data Science 2016 Election

What you can read next

Business Intelligence Across a Private Equity Portfolio
Data Visualization: Empowering Decision Makers
Customizing Click Events: How to Capture and Store Data from JavaScript Objects in R Variables

Leave a reply

    Recent Posts

    • Business Intelligence Across a Private Equity Portfolio

      Background Recognizing an opportunity to expand...
    • Data Visualization: Empowering Decision Makers

      Time and again, across Red Oak Strategic’s...
    • Tracking Coronavirus: Building Parameterized Reports to Analyze Changing Data Sources

      The pace of our modern world, and the impressive...
    • Draw Rotatable 3D Charts in R Shiny with Highcharts and JQuery

      While it might be tempting to liven up a report...
    • Customizing Click Events: How to Capture and Store Data from JavaScript Objects in R Variables

      Interaction Design for Data Exploration...

    Categories

    • 2016 Election (6)
    • Analytics (11)
    • Apache Spark (1)
    • Blockchain (1)
    • Business Intelligence (1)
    • Case Studies (3)
    • Code (12)
    • Data (14)
    • Data Processing (2)
    • Data Science (18)
    • Data Visualization (8)
    • Databases (1)
    • Donald Trump (1)
    • Excel (1)
    • Exploratory Data Science (1)
    • Financial Analytics (1)
    • Forecasting (1)
    • ggplot2 (1)
    • h2o (1)
    • Highcharts (1)
    • Hillary Clinton (1)
    • JavaScript (3)
    • JQuery (1)
    • Machine Learning (3)
    • Maps (1)
    • Political Analytics (3)
    • Politics (7)
    • Polling (3)
    • Predictive Analytics (3)
    • Private Equity (1)
    • Python (2)
    • Python 3 (1)
    • R (10)
    • R Shiny (4)
    • RegEx (1)
    • RShiny (2)
    • Sparkling Water (1)
    • Time Series (1)
    • Tutorial (1)
    • Tutorials (8)
    • Uber (1)
    see all topics

    © 2022 Red Oak Strategic

    KEEP UPDATED

    Receive our updates, best practices and latest news straight to your inbox